EmployIndy

Website Redesign | Content Creation

Welcome to the Musselman Landscape Project

For this project our team was tasked with redesigning the user flow and navigation from home page to checking out for mulch-specific pages.

Team Members:

  • Project Manager (Sky)

  • Visual designer (Ben)

  • Developer (Kylan)

As the Project Manager, I focused on UX strategy, client goals, timeline, budget, and supporting art direction for content creation.

1) Lead the facilitation of a 5 hour ideation workshop with our client to uncover new ideas, priorities, challenges, etc.

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2) Conducted user research and testing efforts to validate and challenge our UX strategies and designs.

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3) XXX

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Project Challenges

01 Stakeholder Research

Working on this project was a fantastic opportunity to challenge my creative writing skills, especially in the realm of email marketing.

02 Total Number of Sites

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03 Operational Efficiencies

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Lessons Learned

01 Prioritizing UX resaerch

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02 Back-end Content Management

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03 XXX

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